Released on: March 24, 2008, 4:31 am

Press Release Author: pappu

Industry: Small Business

Press Release Summary: Everyday, the Search Engines average 300 MILLION searches.
In a recent Forrester Research report 81% of consumers on the Internet find products
and services by using the Search Engines. Search Engine Optimization allows you to
achieve
top search engine placement and a tap into a new source of qualified visitors who
are actively searching for products and services on the Internet.


Press Release Body: Everyday, the Search Engines average 300 MILLION searches. In a
recent Forrester Research report 81% of consumers on the Internet find products and
services by using the Search Engines. Search Engine Optimization allows you to
achieve
top search engine placement and a tap into a new source of qualified visitors who
are actively searching for products and services on the Internet.

Unfortunately, only 7% of all websites are visible by the search engines according
to a recent StatMarket.com study. The reason for this phenomenon is because most web
sites are not properly optimized and promoted to achieve high
search engine rankings.

The Top 3 Components Of Optimizing Your
Web Site for Top Search Engine Rankings:

To achieve the best overall, long-term search engine positioning, three components
must be present on your web site:

1. Content component (Your web page text.)
2. Link component (How you link your pages together.)
3. Link Popularity component (The in-bound links to your site.)

1) The Content Component

The most important part of the content component (of a search engine algorithm) is
keyword selection and where you place keywords on your web pages. In order for your
target audience to find your site on the search engines, your web
pages must contain keyword phrases that match the phrases your target audience is
typing into search queries. Finding these keywords that your target audience uses to
find your product is accomplished by conducting keyword research.

2) The Link Component - Internal Linking

The strategy of placing keyword-rich text on your web pages is useless if the search
engine spiders have no way of finding that text. The way your web pages are linked
to each other has huge impact on your site\'s search engine positioning. Be sure to
link your pages together with your keywords within your links.

3) The Link Popularity Component - Acquiring In-Bound Links

The \"Link Popularity\" or Google \"Page Rank\" (PR) component of a search engine
algorithm analyzes how many web sites link to your website.

95% of the battle of getting high rankings at the search engine is acquiring quality
and relevant links pointing to your web site. Ever since Google entered the search
engine market, all the major Search Engines have started using links
as the primary way they rank web sites. This is known as your web site\'s \"Link
Popularity\" or in Google\'s case it\'s called \"Page Rank\" or \"PR.\"

For example, the heart of Google\'s algorithm is Page Rank, a system for ranking web
pages developed by Google founders Larry Page and Sergey Bring at Stanford
University. Here is what Google says about their \"Page Rank\" web site ranking.

\"Page Rank relies on the uniquely democratic nature of the web by using its vast
link structure as an indicator of an individual page\'s value. In essence, Google
interprets a link from page A to page B as a vote, by page A, for page B. But,
Google looks at more than the sheer volume of votes, or links a page receives; it
also analyzes the page that casts the vote. Votes cast by pages that are themselves
\"important\" weigh more heavily and help to make other pages \"important.\"

As Google explains, Links and Page Rank are critical to ranking high in the search
engines. In fact, inbound links and the text within those inbound links account for
95% of effective search engine optimization.

Relevant Links:
But, attaining optimal link popularity is not as easy as simply obtaining as many
links as possible to your website. The quality and relevancy of the sites linking to
your site holds more \"weight\" than the quantity of sites linking to
your site. Since Yahoo is the most frequently visited site on the web, a link from
Yahoo to your website carries far more \"weight\" than a link from a smaller, less
visited site.

Here\'s what Google Developer Matt Cuts has to say about links...



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